We had another great round of presentations this week. I enjoyed listening to each group discuss their findings thus far. I also enjoyed hearing the limitations that each group was experiencing. It is refreshing to know that we are all struggling a little to find our exact focus as we enter the next stage of our projects.

I enjoyed Melissa's presentation on the use of humor. She picked out several hilarious videos which continue to stand out in my mind. I particularly enjoyed the urinal clip. I loved how awkward they made the office feel. Great choice!

As for our next step in our group project I think humor is a great tool to utilize when working with screening practices for college aged students. Melissa's presentation will be a huge help for us while we are developing our focus group materials. Another great tool to use as we move forward is Rothman's article on gain and loss framed messages. Specifically, the loss-framed message technique would work well for our group since our focus is on increasing STI screenings. This article illustrated the importance of emphasizing the costs of NOT following through with annual screenings.

I found the Tversky & Kahneman article to offer an interesting perspective on presenting numbers/findings. This article demonstrated that depending on your desired outcome, you can direct the audience into a desired frame of mind by changing the way you report your findings. For example, we could say 1 in 4 students at SDSU has HPV. Or, we could say, 75% of students at SDSU are HPV free. The take away message from this article was to be cautious when presenting outcomes. As a program writer/developer it is important to keep in mind what perspective you want your audience to take. Be sure to fame your outcomes in a way that supports your cause and increases interest in your topic.

Cody