Framing

The Rothman article brought up an important point for our intended behaviors; how messages are internalized might be different for prevention (condoms, safe, good) vs detection (screening, illness-detecting, scary), and that changing the way the detecting behavior is framed is probably a good call. This is something we've been thinking about from the beginning, and it will be fun to come up with some concrete ways to make screening part of a normal, health-affirming check-up rather than just about potential illness management.

On another note, I saw this the other day: Take a chlamydia test and get free movie tickets! I guess that's one fun way to encourage testing... But also, if you notice the third comment down, this is an example of one of the barriers we mentioned in our presentation, and sort of relates -- There's this seemingly unconscious misconception that all people who get tested are somehow automatically the same people who will test positive. The comment "if everyone goes to the cinema by the end of the film they will all be infected LOL" which, actually, I guess doesn't necessarily mean that the poster thinks everyone already has it, but makes me wonder...I don't follow his logic exactly-- what is the difference between this theater's group and any other theater showing a film primarily watched by a young adult audience?