Module 4 Summary

Hello all,

I learned a lot from module 4. I would like to summarize the main points I learned from each groups presentation first.

substance abuse: I found it ironic that hey also adapted the Master Card commercial idea as well as created a testimonial. I like their video a lot. It looked well thought out and professional. The video was attention grabbing. I thought the first ad seemed to be a little too simple and used to many slides with costs on them. I would suggest trying to making the video as though it was on a family members life to see if that increased "buy in".

"drop the bull" - energy drinks: I thought the re-segmented group findings were interesting since they varied so much from the original group tested. I thought "drop the bull" was very cleaver and catchy. I was actually a big fan of the picture of the tired student which included the negative side effects of energy drinks. I found it interesting to see it made more people want to drink red bull. They could try to create a series of pictures from high to low energy to illustrate the crash of energy. I would suggest adding stats to make this easier to know how much is too much? Or, what is considered high volume consumption vs low volume consumption.

bone marrow donation: great video. I liked the use of "YOU can" statements. If made it feel approachable and easy to be a part of changing someones life without monetary requests. I would suggest using more images or picture of real people in the video. The twitter account may benefit from having the target audience clearly listed on the home page. After watching their video I want to sign up with the registry.

physical activity: Sam's story was a great way to begin the presentation. I was immediately tuned in. I liked their video. It was very fun and appealing. I would suggest adding a few more funny kid pictures like kids hula hooping or skipping rather than the majority playing sports. I thought it was funny to hear that the kids thought the logo could be a gang symbol or negative message. I think it would be difficult to create an effective message for kids. I think they did a great job addressing the issues the kids brought up.

I also liked the use of presentors for this module. Both guest lecturers lead interesting discussions. I really enjoyed Asher's discussion on public health policy. I liked that he emphasised community envolvement as well as the importance of utilizing research for large scale policy changes. I think over all this was one of my favorite modules. It showed a great variety of what avenues are available for health communications.

In closing, I think all groups have created great products thus far. I look forward to all of the final refined products. It is fun to see each group improve after each step. Good job everyone!

Cody