Due to all the presentations we had module 3 seemed like we were cramming it in. The individual presentations for module 3 were very informative about message strategies and the ways we could approach our populations. There are fear and humor depending on the topic we are tackling we can use either to get a message across to our population. My individual presentation discussed branding and its use within the public health area. Prior to this reading I had not thought about branding as something we would use in a health campaign/ intervention. There is no particular product that we as public health professionals are trying to get people to buy. On the contrary we are selling a behavior to them or at least hoping they adopt it as part of a branding strategy. The VERB and truth campaigns are examples of how branding can be adopted to prevent tobacco & promote physical activity.
Just like during our segmentation module this messages, positioning, and media module again emphasizes understanding the population we are trying to reach. Comprehending the target audience will provide a better basis for choosing what type of messaging (humor or fear) implement. Although, we only had one day of lecture I really enjoyed that there were a lot of visual and media examples. Due to time constraints I didn't show all of the media clips I had for my individual presentation. Thus, below you will find the other two examples that were a part of my presentation about branding and its use in public health.
Truth campaing:
http://www.thetruth.com/videos/lectureHall.cfm
The Anti Drug campaign:
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