Week 5 - Segmentation

Hi,

So I just wanted to give you an update and say that I have completed my interviews. I was out of town for the weekend so I wanted to have them done before leaving. How should we bring our findings to class on Tuesday. Should we write up the results or organize them in tables so that it is easier to put all of the interview results together?

On another note I am including the information on the workshop that was held last week.

It was entitled: Health care workshop- Learn were to obtain Affordable health care

As we all know we live in a society where many are uninsured, and therefore have no access
to care. However, there are options available that you can take advantage of, and with
proper resources and information, you can obtain affordable Medical and Dental Care within
your community! To learn more, attend the Health Care Workshop held at SDSU!

Date: Wednesday, Feb 24.
Where: International Student Center
Time: 4 - 5:30 p.m.

Topics to be covered are as follows:

Medical services that SDSU Student Health Services offers, which include dentistry and
optometry. Prices will be presented as a way to show the best deals that are offered;

Community clinics for medical and dental health that San Diego County offers;

College of Health and Human Services study abroad programs.

We will also be giving out "bags of health goodies," that contain lists of public
health/community health clinics and websites (provided by HHSA Maternal Child and Family
Health Services) to participants of the workshop.

We hope you can join us!

I was not able to make it to the workshop to see how it was organized. However, it made me think that we could try to incorporate workshops into our intervention design. We can find ways to make it informative, interesting, and entertaining so that our target population. I guess we can discuss later on.

This weeks lecture and readings were very interesting and will be very helpful as we continue to move forward with our projects. I really liked the PRIZM Market Segmentation I found it incredible that with the click of a mouse we could get information about different geo-graphic locations and the people that populate these areas. Week 4 and Week 5 readings and lectures are our protocols for the type of health campaigns we want to develop and to ensure that we reach our desired population and that we achieve some success with our specific behavior. Segmentation of populations helps to not have one large umbrella represent other segments of the population which should be considered as individual entities. As we discussed this I kept on thinking of the term Latino and how it is used in research. Under the Latino label different groups are represented (i.e. peruvian, argentinian, mexican, etc) but in research it is important to understand how different factors affect different groups in order to tailor interventions. What might work for the mexican community might not work for the peruvian community and the same can be said for how to deal with communication strategies.

- liliana