Week 3 response

Hello Ladies,

I was browsing some websites and thought you might enjoy browsing the Kaiser Family Foundation website especially their HIV/AIDS section: http://www.kff.org/hivaids/index.cfm there are a lot of fact sheets and policy initiatives surrounding the topic.

I like Cody's idea about starting off with a broad target population instead of narrowing it down to just a particular ethnic group. Yes, there are limitations to this but at the same time we want to make people aware that HIV/AIDS is not only a problem for a specific sector of the population. Since, statistics are showing that the African American population are the one's with a growing rate of HIV/AIDS cases some might misconstrue these statistics. All women should be aware that they are at risk of contracting HIV/AIDS and that testing is important in order to ensure a healthy life. As we had discussed in our group many a times married women believe that they are not at risk because they only have one sexual partner. However, the reality is that infidelity whether we want to accept it or not can play a major role when it comes to being infected with the disease. Since we do want to reach large audience of women we might consider looking more into HIV/AIDS and lesbian issues. I did read one article that discussed women-who-have sex with women and their risk for HIV. We should be prepared for the different populations we might encounter during our intervention.

Since we were considering working with an older population it might be useful to use the process of adopting an innovation. Our population would probably fall under the "die-hards" in these case it might have to do with protection for HIV/AIDS or testing. There are many campaigns targeting the innovators and early adopters but there need to be more targeting the late majority and laggards.

I thought this commercial was interesting because it has young women but then you have the older women who is a part of this innovation:

http://www.youtube.com/watch?v=xWNtoLgcD-o

we can try and use this as a model for our intervention and incorporating more mature women.

- Liliana